Air-dried whole food formula
Chicken & Liver Formula
Complete and balanced formula with fresh chicken, liver and whole foods.
Whole Food Formula · Air-Dried · No Fillers
A complete diet, thoughtfully engineered.
Air-dried, human-grade ingredients. AAFCO & FEDIAF balanced. Live probiotics, marine Omega-3s, and adaptogens — formulated for functional nutrition.
32%
Crude protein
100%
Human-grade
14
Whole-food ingredients
Launch price · Lock it for life
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The range
Two formulas. One philosophy.
Each formula combines highly bioavailable proteins with nourishing vegetables, seeds and nutrient-dense superfoods. Choose your dog's favourite — or alternate them.
Air-dried whole food formula
Fish & Chicken Formula
Omega-rich whitefish with whole chicken, seaweed and whole foods.
Formulated for
Five outcomes, backed by ingredients.
Every meal is built on AAFCO & FEDIAF formulated targets and reinforced with evidence-based botanicals. No marketing fluff — only ingredients that earn their place on the label.
01
Gut Health
Live probiotics with FOS and MOS prebiotic fibres populate the microbiome, while hydrolyzed chicken protein improves digestibility — easing digestion and bettering nutrient absorption.
02
Skin & Coat
Omega-6 maintains the skin's water barrier and prevents dryness, Omega-3 (DHA/EPA) calms inflammation from allergies, and Zinc accelerates skin-cell turnover and keratin synthesis for a visibly softer, glossier coat.
03
Immunity
A balanced gut microbiome is the foundation of immunity; beta-glucans from oats together with vitamins A, C and E layer antioxidant protection that helps the body resist illness and recover faster.
04
Joint & Bone
Naturally occurring glucosamine and chondroitin support cartilage and joint mobility, while balanced calcium, phosphorus and vitamin D3 reinforce bone strength through every life stage.
05
Lean Body Composition*
Bioavailable proteins and a balanced fat profile fuel muscle development without empty calories — supporting a strong, good physique through every life stage.
*While we formulate Supernosh to support lean body composition, weight management ultimately depends on staying within your dog's caloric requirement, regular activity, and any underlying health conditions. Consult your veterinarian for individualised guidance.
The process
Cooked in broth. Air-dried. Never extruded.
01
Source
Human-grade meats, organs, vegetables, seeds and herbs.
02
Cook
Gently simmered in broth to lock in flavour and nutrients.
03
Air-Dry
Slow, low-temperature drying preserves probiotics and aroma.
04
Rehydrate
Add lukewarm water — a homestyle meal in just a few minutes.
Calibrate
How much should your dog eat?
A 60-second formula based on weight, life stage and activity. We'll tell you the daily grams — and how many 1 KG bags your dog needs each month.
Step 01
What does your dog weigh?
KG
Type the weight or use the slider.
13060
Step 02
What life stage?
Above 18 months is considered adult.
Step 03
Exact age?
In months — puppy nutrition needs change quickly.
6Months
21018
Step 03
How active are they?
Result
Your dog's daily formula
Per day
Per month
Bags / month
1 kg bags
Est. monthly cost
Based on the . These figures are an approximation — always consult your vet to fine-tune portions for your dog's health conditions, lifestyle and activity level.
Compare
Kibble. Homemade. Or Supernosh.
Kibble is convenient but heavily processed. Homemade is fresh but rarely nutritionally complete. Supernosh sits where they overlap — whole-food nutrition with the convenience of a scoop.
| Attribute | Kibble | Homemade | Supernosh |
|---|---|---|---|
| 01Whole-food ingredients | ✕ | ✓ | ✓ |
| 02Nutritionally complete & balanced | ✓ | ✕ | ✓ |
| 03Gentle low-temperature processing | ✕ | ✓ | ✓ |
| 04Live probiotics & prebiotics | ✕ | ✕ | ✓ |
| 05Free from fillers & meal powders | ✕ | ✓ | ✓ |
| 06Long shelf life, easy storage | ✓ | ✕ | ✓ |
| 07Convenient daily preparation | ✓ | ✕ | ✓ |
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Field notes
Real dogs. Documented results.
Every dog on Supernosh starts with a concern — itchy coat, sluggish energy, unpredictable digestion, or simply rejecting generic kibble and dry food. These are the unfiltered reports their humans sent us.
01 / Subject
Rana
Indie · Mumbai
★★★★★
Before
Chronic itchy coat
After
Calm, glossy coat in 6 weeks
Rana scratched constantly through every monsoon. Six weeks on Supernosh and his coat is the softest it has ever been — no more red patches, no more 3am scratching.
02 / Subject
Linga
Lab Mix · Bengaluru
★★★★★
Before
Bloating and sluggishness
After
Light on her feet, regular digestion
She used to flop after every meal, gassy and dull-eyed. Switching to Supernosh changed her — she's bouncy again, and her stomach finally feels at ease.
03 / Subject
Lux
Golden Retriever · Chennai
★★★★★
Before
Skin issues and smelly stools
After
Clear skin, near-odourless poop
We tried four prescription diets. Lux's skin cleared up on Supernosh and — I never thought I'd say this — her poop barely smells. The vet was stunned.
04 / Subject
Hero
Indie · New Delhi
★★★★★
Before
Underweight, low muscle tone
After
Champion physique and confidence
Hero was a skinny rescue. After eight months on Supernosh he looks like a show dog — clean musculature, deep chest, the works. Strangers stop us on walks now.